PvPonline » Archive » The Dark Hype

Scott Kurtz, the talent behind PVP (as if he needs an introduction), gave us a few words regarding spending money at a movie theater that I can’t help but agree with.

Hollywood, you can blame piracy for all your troubles, but maybe if you stopped showing us the last page of the book first, and just let us READ the damned thing, we’d feel more satisfaction about the money we’re spending at the theaters.

Specifically he was talking about all the promos and hype surrounding the Dark Knight movie. I have a very similar feeling about Hellboy and others. At this point, I feel I should mention that I get to see many movies for free via a perk of knowing certain people. Even with this advantage, I am often let down by an excellent movie that would have be a great experience if it weren’t for the fact that the whole movie felt like deja-vu. These days, if you want to be fully entertained by a big budget movie, you have to shut yourself off from all media so you don’t see the whole movie in disjointed clips before you sit down with your bucket of popcorn.

I have an idea. These big budget hollywood movies could get even more hype wrung out of these, get just as much exposure, and preserve the actual movie experience (possably even enhance it) by making the promos a prequil to the movie itself. Something that is not neccessary to get the movie’s story, but at the same time, adds to it. While you still have all the camera, make-up, sets and such, take two weeks to shoot the promo prequils that would be planned into the overall production. That’s how I would market a movie.