So I was looking through my Twitter (@real_itninja) and G+ feeds this morning and dropped in on the trending iPhone topics. With a new iPhone release having just dropped, there was no doubt that iPhone tags would be trending on any social media sites. What surprised me was what the content of several of those posts contained. You expect a little buyers remorse from new tech buyers, but you don’t expect to see a large number of issues surfacing with the 5th iteration of the same product. Let’s face it, this iPhone isn’t really touting massive architecture or capability changes. You would think that a company that prides itself on a solid, stable product due to use of tried and true technologies over cutting edge tech would have delivered another spectacular product. Granted, I don’t gaze at iPhones with a lustful look in my eyes as do many of my peers, friends, and family (John, you belong in all three categories, right?), but I DO appreciate that they typically produce an excellent product.
It would seem that Apple’s typical production standards were not met this go round. Be it in the design process or in the implementation process it appears that somebody may have let slip a few bad decisions. well this isn’t as big as antennagate yet, we’ll will see how big it becomes. Of course the map application that was part of iOS 6 is a big deal for a lot of people, but the news that was all over the place Friday and not part of the actual hardware issues that I noticed from the release. There seems to be two major issues so far; there is a chipping issue and a battery heat issue.
The first of these, the chipping issue seems to be probably as a result of the change from steel to anodized aluminum. I’m very surprised the Apple would go to anodize aluminum, or any kind of aluminum for that matter, since aluminum is a much more malleable metal than Steel. Their customer base is typically a very fickle general consumer base. Ascetics can be a make or break if you for a large number of their customers. When a large part of your marketing campaigns are geared around how “good” your product looks, you’re only shooting yourself in the foot if you use a material that easily easily marred or chipped. Some tech pundits or analysts have stated that it’s possible that the anodizing process wasn’t done long enough, but that wouldn’t negate the fact that if you put the phone in your pocket, with say… keys, then the metal would be bent or dented.
As for the battery heating up, the evidence I’ve seen so far is more anecdotal, but apparently on Apple’s forums were several customers already complaining about very high temperatures that can get uncomfortable to hold the phone while playing games. While the previous issue is more cosmetic in nature this issue is definitely performance affecting. Disregarding the uncomfortable handling of the phone, I don’t know a processor out there that faced with these temperatures would not eventually be affected internally. This issue if anything would definitely be a cause for a recall the first batch of iPhone 5′s. Granted this may still prove to be more been isolated case of a few in the entire batch, but at least one fairly decently sized blogger got a hold of one that can’t be good for Apple.
I’ll definitely be keeping an eye on how this is going to be playing out.
Various G+ and Twitter posts